The Rob Ford Crack-O-Meter

Timeline

Deep Pockets

Top 20%
Top 10%
2nd 10%
Remaining 80%
2nd 20%
3rd 20%
4th 20%
Remaining 20%

The 20% most generous funders donated 68% of funds raised.

The remaining 80% of funders donated 32%.

Hover over the bars for a more detailed breakdown.

The Numbers

52.2%
Percentage of funders who donated anonymously
4.1%
Percentage of funders who made their donation amount anonymous
55.9%
Percentage of funders who took a perk
$193,203.80
The total amount Gawker will have after PayPal’s 4% fee

Donations

Median

10

Average

23.7

Mode

5

Perks

Popular Perks

  • Signed Canadian Flag (1.3%)
  • A Public Thank You (1.8%)
  • Commemorative Print (2.4%)
  • The Little Book of Rob Ford, Print (3.8%)
  • The Little Book of Rob Ford, eBook (90.8%)
  • Other (0.1%)

Profitable Perks

  • Dinner with Gawker (1.6%)
  • The Little Book of Rob Ford, Print (3.9%)
  • A Public Thank You (5.8%)
  • Signed Canadian Flag (10.7%)
  • The Crack iPhone (16.4%)
  • Commemorative Print (19%)
  • The Little Book of Rob Ford, eBook (42.6%)

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A small note on how we did it

This data was collected from Indiegogo starting at 20:25 E.S.T. on 20 May until the end of the campaign. The campaign was at $81,408 at that point. Therefore, these statistics should be considered a biased sample.

We used a PHP script on a cron job with PHP Simple HTML DOM Parser to collect this data. The Google Charts API was used to create most of these infographics.

Rob Ford